As a SaaS owner, it's no secret that having a big following on LinkedIn can be a great way to attract new customers 👀 . But what do you do when you can't seem to translate those followers or lurkers into paying customers 💸 ? Here are six tips for translating your followers into leads 📈 : ✏ 1. Make sure you're providing value: If you want people to buy from you, you need to show them that you're an expert in your field and can provide them with valuable information. 🔉 2. Understand the Intent: Think about how your followers will respond when they see your offer. Are they going to be interested in what you have? Are they going to share it with other people? This is the moment to align your business goals with your personal company message. 📚 3. Focus on your content: Before you reach out to your audience, publish related content on your LinkedIn. Be a problem solver and an innovative mind to engage with. Then when you finally reach out, they can see the content and its footprint. 🤝 4. Engage with your audience: Get to know the people following you and find out what they're looking for. Begin formulating your approach to appeal to your prospective customer and make it tailor. 🤳 5. Be personal: Don't be afraid to show some personality in your posts and your interactions with your followers. People like doing business with people they like, so let your true self shine through. 🎨 6. Be creative: Create interesting events with unique topics that will spark conversations and the usage of sales enablement materials. Sometimes gated, sometimes not. If you're interested in learning more about learning how to hack LinkedIn, check out The LinkedIn Bible by Houston Golden 🔍 How do you translate followers into interested buyers? #leadgeneration #targeting #linkedin #sales #ideavalidation