As a consultant, I've seen many companies struggle to utilize social selling within their strategies effectively - but the potential is immense! Social selling is the only way you can consistently create demand on the internet. Gary Vee has some sage advice for those looking for direction on how they can make use of it: "Content should always be created with a purpose." Ultimately content is the best way to track and monitor your reach better so you get maximum return from all efforts. The role of social media in marketing is broad. Social media brings market awareness and is a tool for spotlighting the best aspects of your product. Social selling is about creating a comprehensive strategy that uses social listening to create personalized messaging. Social media provides data insights that help create personalized and strategized content that resonates with customers at every touch point of their journey into brand loyalty. Thus, How you portray on social media and the type of content you produce will eventually generate demand. According to Hubspot, 61% of companies that use social selling in their marketing strategies report a significant increase in revenue. LinkedIn and Twitter are the biggest communication, engagement, and lead drivers for many B2B companies, making them crucial in today's industry and world. Do you use wisely your social media? Do you struggle with social selling? If so, leave a comment. #socialmedia #demandgeneration #socialselling #b2b #marketing #strategy #content