Are you struggling to find growth despite having a solid product-market fit and a well-defined business model? The problem is that you are focusing on ❌ the wrong channel ❌ Finding the right channels for your market, product, and business model is crucial to growth 📈 It is a part of your product - channel fit or market - channel fit. Here are the 4 most common mistakes when choosing the right channel: 💥 You're present in too many channels: You don't have to be in every social media and advertising form. It is time to change tactics if you have a little bit of everything but a full of nothing. Dive deep into the channel with the best ROR and find a growth loop. 💥 Stick to mainstream channels: I see many startup companies spend most of their efforts on Google and Facebook ads. These channels are pricy and hard to achieve for startups. Make a cost-of-acquisition analysis to determine the best medium for your business. 💥 Don't let go of pre-PMF Channels: Think back at the time of how you grew your PMF. You probably didn't have a big budget. But you created your own tactics and strategies to get your message across. Revisiting previous strategies and content can help you define the future. 💥 You haven't found the right growth loop: Funnels and loops are both marketing strategies but have different outcomes. Funnels focus on linear channels, such as PR and organic social, which require continuous investment to gain more customers. On the other hand, growth loops allow for more exponential growth through a multiplying effect. The key is to create a reinforcement mechanism that leads to more users without additional effort. #marketing #channels #strategy