Are you ready to give your SaaS offering a competitive edge in today's market? In an extremely competitive market, SaaS businesses face overwhelming competition to stand out from competitors 🏆. However, with a few strategic decisions and investments made in the right areas of development, you can obtain a real competitive advantage.  Here are seven strategic decisions every SaaS should have 💥: 🔍 Understand your context: If you're working in a B2B SaaS market, there are many software categories. Understand where your product falls off and how attractive your segment is. Understanding the risk and reward is essential as you want to avoid falling into an overcrowded or saturated segment. 👀 Understand the competition: If you fall into a segment that does not have competition, consider some factors before you think you hit the jackpot. The market may not have a current demand, a low lifetime value, or it targets a narrow niche. All journeys in SaaS have a trajectory, so understanding it is essential for your brand's future development. 📢 Brand Message and Positioning: Offering a clear message and showing value immediately is essential in SaaS Businesses. Ask yourself how your business differentiates: By price, expertise, quality, brand, or innovation. 🚀 Constant Innovation: SaaS is constantly evolving, and your competition will probably replicate your best features. Innovate, converge and add more assets to your product. Offering a simple solution won't cut it if you're playing in a strong market. Unless you prove your positioning and innovation, other B2B will likely not try your product. 💰 Understand the financial standing of players: If you're considering developing a strategy, you don't want to go against the big lions but rather start by playing in your field. Many times you'll have to end up paying for acquisition and traffic. 🤝 Change your ideas of Sales: this is a business of connections and a business where the traditional sales approach won't deliver results. Create a separate playbook and approach your client with backup research of why they need you. 💸 Invest in your BRAND: As the SaaS market continues to grow and evolve, investing in your brand gives customers a sense of trust. It builds relationships and projects an identifiable image that both customers and competitors recognize. What strategic decisions do you take to obtain a competitive advantage 💣? #strategy #positioning #branding #saasmarketing