Are you in B2B? Is there any demand for your service on Google? Hire an agency with no experience in your industry to fail  X Today, an agency reached out to me, asking me when we start work. I was a bit shocked since they reached out to me out of the blue. Then I checked my emails and I figured that I promised them that I was going to work with them in 6 months. I told them we were not going to work together since 5 agencies failed me in 2023. Here is a story you might have experienced in a small company. Here, comes an agency, they claim that they worked in X and Y and Z industry and it’s pretty similar to yours. You take the pitch, their experience is fascinating and you decide to give them a shot with your hard-earned 10000 USD. Now, here, what’s going to happen? You will need to teach the agency your product, will give them info about your customers, they need to understand it. You will spend north of 20 hours teaching them what you do and if there are multiple stakeholders involved, let’s say 20 hours x 300 USD/hour, that makes it an investment of 6000 USD. Meanwhile, the agency is learning how you operate, and very often your account manager changes. That means you have to dedicate extra hours to teach them again. You are paying all this time for the agency to learn about you. It happens at your expense. If the agency is writing content for a complex product, like enterprise-level security, high are the chances that your copy is going to be subpar even after multiple rounds of correction. That’s why I always opt for very small agency teams (under 5 people) with proven record in my industry or individual reliable freelancers from my network.