Are you building a SaaS marketing team from the ground up? Wondering about a B2B marketing organizational chart? 🤔 When I first stepped into this field, I wish I'd had more guidance on the unique roles required to drive a B2B SaaS team. Which spoiler alert: Differ significantly from typical marketing teams. 👀  ⚠️  Disclaimer: Every company operates differently. Some companies may have a flat hierarchy or not need some of these teams. This is just my overall opinion based on experience.  ⚠️ 👨🏽‍💼 CMO: The visionary leader who unifies the team and makes crucial decisions. 📈 Marketing Operations Team: This team is all about strategizing. In charge of planning, analytics, lead management, campaign creation, lead scoring, etc. 💻 Digital Marketing Team: The experts on managing your digital presence. This includes ideating website strategies, SEO, content creation, optimization, email marketing, Google advertising, and data analysis. 📱 Social Media Team: This team is all about enhancing your presence in social channels. This includes content creation, customer support, influencer marketing, social media analysis, community building, and paid advertising 🔗 Integrated Marketing Team: This team is the strategic center of your marketing efforts. They are responsible for storytelling, maintaining brand consistency across all channels, designing strategic plans, managing pricing strategies, analyzing competitors, and shaping differentiation. 🏋🏽‍♂️ Growth Marketing Team: A team of forward-thinkers who will shape the future. In charge of user engagement and retention, performance measurement and reporting, conversion rate optimization, user acquisition, A/B testing strategies, and encouraging cross-functional collaboration throughout the department. 📣 PR and Communications Team: Specialists in spreading the word about your product, focusing on thought leadership, press releases, improving company reputation, creating webinars and podcasts, and managing reputation crises. 🤝 Demand Generation Team: This team focuses on generating leads and driving sales for the business. They are responsible for creating and executing multi-channel marketing campaigns, nurturing leads, and optimizing the lead-to-customer conversion process. 🪞 Branding Team: A team of experts in shaping and strengthening your company's image, handling brand strategy, design, user experience, video production, creative execution, developer relations, and customer advocacy. What team am I missing? Let me know in the comments 👀👇🏽 🗺 Explore the organizational chart 👇🏽 #SaaSmarketing #B2Bmarketing #marketingteam #organizationalstructure #CMO #teamroles #teamstructure