#Ads don't work, or do they?  This is the problem I see with many founders. After №investing a significant amount of money into ads, 50k, let's say they choose the best #PPC specialist out there. After some testing, the specialist says that I cannot make it work with your #LTV, or they say that ads for you don't work. I have a disagreement here.  From one side, founders who've burnt 50k in ads won't believe in ads, even in the grandmother of all ads - #remarketing, which is the safest practice out there and should be done by all #b2b digital businesses. My second problem is with the specialist. I know a lot of good PPC specialists, but the main problem I see with many of them is not the lack of #expertise. Guess which is it? It's the lack of #product #knowledge. Businesses generally take PPC specialists to grow the business exponentially. They are given a budget, and they start #advertising. Because ads are supposed to work, there is a lack of time and other factors, so founders rarely ask about: Do you understand the product? Do you know what we sell? Do you know how we make money? Try to sell me my product then, pitch me! Specialists also don't dig deep enough to understand the intricacies of the product, but the devil lies in the details. A #funnel of an info product is much different from a #SaaS. Yes, you would say they are mostly the same, but those minor differences in adjusting your mentality to the new product actually show how good a PPC specialist you are. I have a difficult time persuading founders to relaunch ads and give them a second chance. But I still believe that Ads do work. You just don't know how to cook them?! PPC specialists, any thoughts, Kevin Brkal Jonathan R Bland