A part of the product value is the relationship that you build with your clients 🤝 Transitioning from transactional to relationship selling is key 🔑 In SaaS, a high price for your product comes with increased responsibility and support. And as the selling process involves multiple stakeholders, it's essential to establish relationships to increase word-of-mouth referrals and a positive reputation. 🔹 Humanizing your SaaS 🔹 Digital brands, by default, don't give users a sense of transparency. Thus, developing the founder's and sellers personal brands is crucial.  In SaaS, reputation matters, so delivering value through relationships can make or break your next deal. 💪 Build Your Media Presence 💪  In B2B, being a media persona is vital for lead nurturing and educating potential customers. Maintain a strong presence on social media and attend events to increase networking opportunities. The more value you bring, the more you can overcome competition. 🚀 Relationship Building in 3 Steps 🚀 There is no magic formula to getting liked by your customers, but there must be a strategy to seek connection and trust.   🤝 Get to know your customer: Learn about them beyond the product. 🤝 Establish a product-customer fit: Discover how your product meets their needs and leverage it into your sales process. 🤝 Create a trust process: Ask open-ended questions to foster trust and connection. 🔑 Create a Trust Process in Your Sales Cycle 🔑 - Follow-up with customers post-sale. - Share testimonials from satisfied clients. - Keep your word and follow through on promises. If you offer customization or follow up with additional content, follow through. What makes relationship selling so tough? One word… rejection. Yet abandoning the fear of rejection is the pinnacle of success 🏆 #SaaS #RelationshipSelling #ClientRelationships #CustomerExperience #Trust #Networking #OvercomingRejection #b2b