🏖 Picture this: You finally find the perfect product. You've got it, tested it, and now you want to share it with the world. You're more than just an endorser - You're a storyteller. You are an ambassador. You have become an evangelist. As a marketer, evangelist marketing is what you want to strive for: Create a community that strengthens the roots of buyer-company relationships 🤝 . In essence, evangelists act as enthusiastic brand ambassadors, spreading the word about your product 🔊 through authentic conversations, posts, and interactions. 👆 From the SaaS B2B perspective, this organic word-of-mouth strategy builds your brand leadership as it's a market ruled by connections. 😩 But here's the catch: it's not enough to shout about how great your product is. You need to make sure you're talking to the right people. 👨‍💼 Don't try to convert leads of those who already love or hate what you offer; instead, focus on those who don't have any feelings yet, as they're the ones that need to hear your message. Let's tie this to content creation now 🤳 . To make an impact, you need top-notch content. And we're not just talking about what you put on your website or social media. From landing pages to product reviews, you can use evangelist marketing to show people how much you do for your team and customers ❤️ . Essentially you should strive for all your employees to be evangelist advocates of your product 😇 . Your team should feel like they're part of something special, too. Your goal is to make every team member a passionate brand spokesperson. Every piece of content you create should show how you're making the "world a better place," even the content just for your team. Are you striving to build a community? 🤔 #marketing #communitybuilding #community #b2bmarketing