⚖️ Outsourcing vs. In-House Sales Team ⚖️ If you're building up your sales team in SaaS, you will probably face this difficult decision. Dont stress! Here are some 3 key insights to consider: 🔸 A dedicated Head of Sales is crucial for business development, and outsourcing this dedication will not lead to proactive results 🤷🏻‍♀️. 🔸 Outsourcing Prospecting is beneficial, especially for a team in its early stages. You want to ensure that the task is done by professionals with a network and experience in the area. However, when dealing with freelancers, you must establish clear guidelines to ensure your prospects align with your target customer. 🔸 In-house sales teams tend to be more expensive because of the training cost. However, if you're working in SaaS, you must consider that humanizing your brand is a core marketing goal. Thus, your sales professionals are the face your customers will lightly associate your brand with, so choose wisely 👆🏼 As a fractional CMO, I always work closely with the sales team, and here are 3 pro tips 💣: 🔹 Have constant team training on lead nurturing, lead selection, and leveraging personal branding to build trust to transform MQL to SQL. For both i 🔹 In SaaS B2B sales, prioritize experienced professionals in key positions. Don't cut corners, and focus on building a foundation of expertise. 🔹I always recommend outsourcing at the beginning to build a solid foundation. Then you can extend your team to in-house but all with the knowledge of subject matter experts by your side. Tackling the crucial question: In-house or outsourcing sales? 💣    👨🏽‍💼 In my view, finding the right balance is key 🔑 I advocate for a hybrid approach. Based your decision on the market, product pricing, and overarching business objectives. But always consider your team members as strategic assets as they will be the face clients associated with your company. #SalesStrategy #InHouseSales #OutsourcedSales #FractionalCMO #BusinessGrowth #SalesTips #SaaS #B2BSales #SalesTeam #LeadNurturing