👉🏽 Good copy in pharma gets lost  👉🏽 Good messaging in pharma gets lost 😫 The challenge? Whether it's web content or a product announcement, the list of boxes to tick and people to please is endless. With every edit and every approval, the message gets diluted. Marketing in pharma is a tough job; your message has to get through regulatory guidelines, sales, customer support, and whatnot.   Even for Platforce as a CRM, for every post we make about our business meetings, we need to check the guidelines. Now, Imagine the content guidelines for a BIG PHARMA company 😫. Here are a few tips that could ease some pain 🩹:   🏆 Pre-Approval Chats: Before you send in your content, chat with the ones who approve it. Discuss your aim, where you got your info, and any bits you need clarification on. Give them a heads-up to ease approval! 🏆 Use Templates: Stick to templates that everyone's familiar with. It saves everyone time and manages expectations. With our content agency, we have a set of templates we use, and once in a while, we supply them with pictures from meetings, meeting notes, etc. 🏆 Keep Your Sources Handy: Make sure you jot down where you got your info from. Tag the people you meet and give them a bit of media 🤝 win-win. 🏆 Stay in the Loop: Keep the lines of communication open between you and the approval team. If there's a hiccup, you can sort it out ASAP. Think of it as teamwork!