" A whopping 84% of price promotions are unprofitable" 🤦‍♂️ As marketers, our mission is to sell more products to more people at higher prices. But during a recession, sometimes, we may end up sabotaging. Why? We rely on promotions. Sure, discounting is an effective way to stay competitive. But it's a double-edged sword ⚔ . Price promotions attract existing customers who'd likely buy our products at full price and invite competition to join the party. The result? A potential price war. 🎯So, how can you avoid a price war? Don't start one! Signal your competitors what your actions will be in advance. 🏆 Above all, evaluate your Pricing Power. Warren Buffet, the investment mogul, rates his investment opportunities based on their Pricing Power: meaning your brand's ability to justify its price against inflation. A strong Pricing Power can make customers willingly pay double. But are your brands in a position to defend their price or even capture more profits from each sale? The answer lies in your brand's positioning in the market. What to do instead of discounting? 🤔 💸 Discounts will bring the perceived value of your product down, so consider your options: 👉 Try creating a special package for a product with fewer features and a lower price  👉 Try using psychological pricing strategies such as anchoring, charm pricing, decoy pricing, etc.  👉 Integrate a consulting sales action button where the main goal is not to sell but to educate about your product. Your customers will appreciate that, believe me In a nutshell, it's time to rethink if price promotion is the right path for your brand. 💡